If there is one trend taking over TikTok, Instagram and the red carpets this summer, it is Toasty Makeup. A warm, radiant and lively look that recreates that sun-kissed skin effect we love so much. The best part? You don’t need to spend hours in the sun to achieve it.
Toasty Makeup has become the ultimate summer makeup look because it combines the best of the season: glowing skin, warm tones, flushed cheeks and a natural finish that flatters all skin types.
At Viva la Diva, we love this trend because it proves that, with the right products, you can enhance your natural beauty while having fun experimenting with makeup. Ready to discover how to achieve the most viral look of the summer?
What is Toasty Makeup and why is everyone talking about it?
This trend is based on a very simple idea: recreating the way your skin looks after a perfect summer day. That slightly bronzed tone, with a touch of blush on the cheeks and plenty of radiance that conveys freshness and vitality.
Unlike other looks where contouring takes centre stage, the goal here is not to define the face, but to add warmth. That is why bronzing makeup plays a key role, accompanied by highlighters and blushes in peach, coral or terracotta tones.
The result is radiant, natural-looking skin with a sun-kissed finish that seems completely effortless.
It is also a very versatile trend. You can wear this makeup very subtly during the day or intensify the tones for a summer dinner, a festival or a seaside holiday.
How to achieve Toasty Makeup step by step
The key to this trend lies in working the skin with products that add light and warmth, without losing naturalness.
Start by evening out your skin tone with a lightweight foundation or skin tint so your skin can breathe. Then comes the true star of the look: bronzing makeup. Apply the Kind of Love Obsession bronzer stick to the areas where the sun would naturally hit, such as the cheekbones, forehead, nose and jawline. The aim is to create a warm effect, never an artificial one.
Next, add one of our favourite blushes, Kind of Love Liquid Blush Romantic or Polyamor, and blend it slightly towards the nose. This little trick creates the healthy, effortless look that defines Toasty Makeup.
To finish, add a few touches of the Kind of Love highlighter stick to the high points of the face. At Viva la Diva, we are true glow fans, so this step is a must. A touch of light on the cheekbones, brow bone and bridge of the nose will be enough to achieve luminous, fresh-looking skin.
For the eyes, go for bronze, copper, gold or earthy shades, all included in our Mood Savage palette. These colours enhance the bronzed effect and give the eyes more depth without losing that natural summer feel.
Complete the look with a nude or peach lipstick, or a glossy lip product, for juicy-looking lips full of light.
Why is this natural bronzed makeup look the trend of the summer?
Every summer has its star trend, and this year the spotlight is on this makeup style. Its success is no coincidence: it combines naturalness, radiance and that bronzed-skin effect that never goes out of style.
It is also easy to recreate, flatters all face types and adapts to both simple looks and more sophisticated makeup styles. Whether you are going to the beach, a festival or a sunset dinner, this look always adds that warm, healthy touch that defines the season.
More than following a trend, Toasty Makeup invites you to enjoy makeup in a fun, simple and rule-free way. Because summer is the perfect time to experiment, play with warm tones and let your personality shine as much as your skin.